Belco Group Inc.
Belco Group Inc.
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    • Home
    • Solutions
      • CX Management
      • Data & AI
      • Digital & IT
      • Trust & Safety
      • Fuel iX
    • Industries
      • Technology
      • Fintech & Financial Srvcs
      • Travel & Hospitality
      • Games
      • Retail & Ecommerce
      • HealthCare
      • Automotive
    • About Us
      • Our Team
      • Social Impact
      • Technology Partners
    • Humanity-in-the-Loop
  • Home
  • Solutions
    • CX Management
    • Data & AI
    • Digital & IT
    • Trust & Safety
    • Fuel iX
  • Industries
    • Technology
    • Fintech & Financial Srvcs
    • Travel & Hospitality
    • Games
    • Retail & Ecommerce
    • HealthCare
    • Automotive
  • About Us
    • Our Team
    • Social Impact
    • Technology Partners
  • Humanity-in-the-Loop
Games

Level up with a top-notch player experience partner

Serving some of the largest titles and most exciting entrants, we know what it takes to delight players and keep them playing. Focus on building the best games while we deliver your loyalty-building player support. 

Trusted by leading games studios, including:

Empower your studio with our expertise

 With more gamers and more time spent gaming, player demands are on the rise. We help studios get out in front by managing and optimizing their player support operations. 

Thoughtful scaling

Custom-fit CX solutions

Custom-fit CX solutions

 Over the past decade, we've scaled programs to meet the support needs of both mainstream and indie titles. Whether you’re starting from scratch or looking to grow, we can help. 

Custom-fit CX solutions

Custom-fit CX solutions

Custom-fit CX solutions

 From traditional player support to more advanced anticipatory CX, we tailor solutions to each game and/or studio. 

Cultural fit

Global presence

Global presence

  We know games and we know gamers. In fact, we aim to hire gamers to deliver player support, driving connection and empathy from the start. 

Global presence

Global presence

Global presence

 Entering new markets? We’ve got you covered. Our player experience and digital expertise spans 25+ countries of operation with CX support in over 50 languages. 

10+

43M+

43M+

Major games studios currently supported 

43M+

43M+

43M+

Player support interactions handled in a year 

50+

2700

2700

Multilingual CX support languages 

2700

2700

2700

Games support team members around the globe 

Our experience

  Discover how we help our clients deliver industry-leading games support to players. 

Scaling to meet demand

 To meet evolving player demands, we launched in-app support for SDK-enabled games for all mobile and tablet operating systems, as well as content moderation support. Today, thousands of tenured team members support players in multiple languages with leading KPIs and high team engagement. 

Improving processes

 As the CX partner for a global social games client, we initialized a “CSAT Improvement Plan.” This included a proprietary operations guide to promote frontline response consistency, better processes to build upon program successes and increased monitoring of accuracy scores to feed into our compliance management systems. 

Investing in player teams

Moving in-house to outsourced

  For a large social games account, we created a development program to coach and mentor young leaders and upskill tenured inbound care advocates to outbound sales specialists. The program led to increased VIP sales, improved player satisfaction and greater ROI. 

Moving in-house to outsourced

Moving in-house to outsourced

 A U.S.-based games publisher, developer and esport tournament giant wanted better player support and enhanced recruitment strategies. We smoothly transitioned their in-house player support practice to an outsourced model, while maintaining their games culture with full client branding backed by a separate, secure operations network. 

Building team engagement

 A popular mobile games development company was struggling to maintain team engagement during rapid growth. With flexible schedules that included time for gameplay, inspired workspaces, open communications, monthly recognition and more, we improved engagement, driving over 83% in player satisfaction. 

Games security

 When the client began their transition from in-house to outsourced support, they looked to our Games CoE to protect their brand. This meant replicating their games culture within our sites while proactively addressing IT security and information safeguarding. Eight years later, the partnership continues to expand. 

Games solutions to work smarter and play harder

 While your teams build the best graphics with the best storytelling and the best soundtracks, we build your competitive advantage via player support, content moderation, analytics, digital enablement and more. 

Player Support / Experience

Go for the endgame: loyalty-building support, every time

Drive efficient, personalized player experiences via a support team that lives and breathes your game. Our experienced player support advocates cover all channels and player issues from activation to game play.


- Email, chat, social, voice support

- Game play, in-game support, escalations

- Activations, billing, payments

- Player engagement / retention

- VIP concierge support

- Omnichannel CX 

Player Analytics

Turn data into actionable insights to drive player conversion

With a focus on 360 player analytics, we constantly measure how your player support team is performing via the satisfaction of your players. Our view towards continuous KPI improvement keeps everyone asking, “how can we do even better?”


- Player 360 analytics

- Loyalty & Retention

- Anticipatory CX

- Innovation / Business Intelligence (BI) teams 

Moderation, Trust & Safety

Keep your communities clean and players safe

Whether leveraging our AI solutions to help automate content moderation, or empowering your frontline team members to drive a safer player experience, we are proud to support all efforts to make the internet a better place. Our trust and safety solutions are used by games brands big and small.


- Content moderation - for toxicity, threats

- Proactive risk management

- Fraud prevention

- Player & team member wellness / safety 

Process Optimization & Improvement

Optimize your workforce with people, data and tools

Running a support organization from end-to-end is our thing. From talent acquisition and training, to forecasting volume fluctuations, to real-time performance monitoring, to backend systems, we’ve got your support operations covered.


- Learning & Development / Training

- Workforce Management / Forecasting

- Performance Management dashboards

- Support Systems - ticketing, knowledge bases 

AI & Automation

Leverage intelligent automation to unlock even more potential

Empower your teams and enable your tools with artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) - to name a few. Our AI and automation solutions cover the entire digital CX value chain.


- Ticket system automation

- Self-help automation via bots, RPA, agent assist tools, visual IVRs

- AI data solutions for model training 

IT Lifecycle Support

Support your organization with a strong IT foundation

Beyond the games, our IT lifecycle expertise enables your entire organization. Don't let legacy systems or disparate technologies hold you back. We have experience supporting the diverse IT and cloud enablement needs of companies across the games landscape.


- IT integration & modernization

- Network operations

- Cloud enablement

- Internal IT - service desk 

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